Born in 1997, Sean Yo-Yo graduated from the Keio University Graduate School of Media Design. In 2014, he co-founded insdim design office with friends, and has continued to run the studio since. Sean Yo-Yo empowers ideas with form through a rigorous exploration of object principles and human perception. He introduced “Common Sensibility” as the guiding philosophy of insdim’s practice, emphasizing a designer’s attention to shared human perceptions while continually examining the inherent logic and intrinsic value of the objects themselves. Sean Yo-Yo has been honored with distinctions such as Top10 Emerging Chinese Designer (AD China), WISE Emerging Designer Selection (Design Dome), and Curator of the Year (Shenzhen Home Design Week). He also serves as Creative Director for several domestic brands with global aspirations, including KEKE by CAROLIM and JIFANG. Currently, he is leading the insdim team in actively contributing to the transformation, upgrading, and global expansion of Chinese manufacturing brands.
01/2014
found insdim
01/2020
emerging chinese designer top 10 - ad & design shanghai
12/2021
design wise - design dome
05/2022
design talents - design shanghai
03/2025
director & chairperson - wise emerging designers' competition
03/2025
curator - wise emerging designers' exhibition
03/2025
Creative Director - KEKE by CAROLIM
03/2025
Curator of This Year - Shenzhen Creative Week
