X-MORE Coffee Lab is a Shanghai-based innovator and manufacturer of coffee equipment, founded collaboratively by baristas and engineers. Renowned for its innovations in smart brewing control, the brand is favored by professional baristas in markets including mainland China, Southeast Asia, and North America.
The HOYI Espresso Maker is X-MORE's first consumer-grade product, designed for both light commercial and home use. The name HOYI originates from Hou Yi (后羿), the heroic archer in ancient Chinese mythology who saved the earth from drought by shooting down nine suns. insdim worked with the brand to establish this naming precisely to deepen the narrative connection with the machine's performance, echoing its precise control system and intelligent brewing curve calibration through this legendary figure.
With a design that balances visual appeal and user experience, the HOYI Espresso Maker introduces a fresh, professional-grade aesthetic to the home coffee machine market.
