In working with our client to build the new solid wood furniture brand JIFANG, we took care of more than just the slogan, the logo, and the visual materials. The FU Collection was the first product series we designed and developed for the brand.
The collection is made up of four seats, with the FU Armchair as its foundation. It embodies a simple pursuit of comfort and beauty, making it effortlessly adaptable to diverse scenarios. Its pattern language embodies the lush, mountainous terrain of Fujian—home to the manufacturer JIFANG. Meanwhile, we borrows the character “Fu” from the city name, which means happiness and good fortune, to expressing wishes for a fulfilling life for its users.
Each curve and surface of FU Armchair has undergone careful consideration. While unconventional joints and intricate craftsmanship details presented challenges in structural development and execution, they also preserve the essence of traditional techniques. Compared to other wooden chairs, it exudes a more warm and dignified character.
Starting from the FU Armchair, the FU Collection then grew to include the FU Dining Chair, the FU Easy Chair, and the FU work chair.
